Kundavi Alpha

The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.

—Bill Bernbach on Advertising

The artist is the man in any field, scientific or humanistic, who grasps the implications of his actions and of new knowledge in his own time. He is the man of integral awareness.

—Marshall McLuhan - Understanding Media (1964)

Alex Bogusky, one of the brand-building luminaries of our era, has left the agency world to start COMMON. It’s got serious parallels with Kundavi…

COMMON is a creative community for rapidly prototyping social ventures. All done under a unified and collaborative brand.

…Right? They’ve even got their own Camp Kundavi… The Fearless Cottage. Yes, literally a cottage, in Boulder, CO. They’re using it to host collaboration and conversations with changemakers. 

Also see: Alex in Fast Company

SFO to Kundavi.

We have liftoff.